Add Google reviews to Squarespace

Squarespace takes the snippet through a Code block. One thing decides whether this works at all: JavaScript in code blocks is available on the Core, Plus and Advanced plans, and on the legacy Business and Commerce plans. On anything below that there is nowhere to paste a script.

The snippet

Build a widget in the app, press Install, and you get three lines:

<div data-rpi="your-widget-id" class="rpi"></div> <a href="https://reviewsplugin.com" target="_blank" rel="noopener">Verified by ReviewsPlugin</a> <script src="https://cdn.reviewsplugin.com/embed.js"></script>

Copy it from the app rather than from here — your-widget-id is unique to each widget you build, and a placeholder id is the single most common reason a widget renders as Unable to load reviews.

Reviews on one page

A section of reviews on a specific page.

Edit the page, hover where the reviews should go and press Add block, then choose Code.
Click the pencil on the block to open it.
Leave Type set to HTML and paste all three lines.
Leave Display Source off — that switch is for showing code to visitors rather than running it.
Save.

yoursite.squarespace.com — Edit Save

TypeHTML

<div data-rpi="your-widget-id" class="rpi"></div> <a href="https://reviewsplugin.com">Verified by ReviewsPlugin</a> <script src="…/embed.js"></script>

Display Source

4 Off means run the code. On means print it as text.

The Code block, redrawn from Squarespace's own manual. Type stays on HTML and Display Source stays off — switched on, visitors see the snippet as text instead of the widget.

That is the whole job. Published, the page shows this — a live widget, running the same snippet described above:

yoursite.com/about

What our customers say

Verified by ReviewsPlugin

Not a picture — this is the widget itself, loading real reviews as you read.

A badge on every page

Squarespace injects code into every page from one screen. This is the route for a rating badge in the footer.

Go to Settings → Advanced → Code Injection.
Paste your badge snippet into the Footer box.
Save.

Settings → Advanced → Code Injection Save

Header Footer

<div data-rpi="your-badge-id" class="rpi"></div> <a href="https://reviewsplugin.com">Verified by ReviewsPlugin</a> <script src="…/embed.js"></script>

2 Footer runs before the closing body tag on every page

Code Injection has one box per position. Footer is placed before the closing </body> on every page, so the badge is pasted once and appears everywhere.

Code Injection is on the same plans as JavaScript in code blocks — Core and above.

Before you decide it failed

Four checks, in this order

Look at the published page, not the editor. Most builders do not run third-party JavaScript inside their own canvas, so an empty box there means nothing either way.
Count the loaders. View source and search for embed.js. It should appear exactly once, however many widgets the page has.
Check both widths. Reviews are taller on a phone than you expect, and some containers clip rather than grow.
Confirm the attribution is visible and still a sibling of the widget, not inside it — on the free plan that is a condition of use.

If nothing appears

In order of how often each one is the answer:

Your plan does not allow it. Personal-tier plans cannot run JavaScript in a code block and have no Code Injection screen. Nothing about the snippet will fix that.
Display Source is on. The page shows the snippet as literal text instead of running it. Switch it off.
The Type is not HTML. Set to CSS, JavaScript or Plain Text, the block is treated as something to display, and Squarespace forces Display Source on for those types.
Check the widget id. Unable to load reviews means the script ran and the id in data-rpi does not match a widget.

Still nothing? Send us the page address and we will look at it.

Where this was checked

Admin screens get renamed. These are the pages this guide was written against, and what each one settles — checked August 2026.

Code blocks — the block and the plan requirements.
Using code injection — the site-wide route.

On a different builder? Wix, Webflow, or go back to all platforms.